Statistic of the month
The fastest growing age group on Facebook is 45-54.

Cult Clips
There’s no denying the modern age has afforded us some great luxuries, and truly useful gadgets. Then again, sometimes it’s nice to look back, as Microsoft made us remember recently with this decidedly sentimental but enjoyable clip.

 
2,761,720 YouTube hits can’t be wrong, can they? When it comes to this inspirational viral chart topper we’d say no, definitely not. “Imagine if there were two roads, I want to be on the one that leads to awesome???. Enough said.

Unless you never watch Channel 4, the forthcoming second series of Charlie Brooker’s Black Mirror won’t have passed you by, a programme that, first time round, reminded us Britain’s angriest pundit can still say something intelligent.

 
Although the temperature has increased notably for most Britons, it wasn’t long ago when trains were being cancelled and snow was causing chaos. Inspired by a need to share winter weather advice, Torfaen Council in Wales made this gem.

 
Infographic of the month
It’s not surprising people find the digital age so confusing, considering its perpetual state of flux. The innumerable questions people have can cause stress for tech and communications professionals, but thankfully they can now refer to this help sheet.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.