Delamere exists because we believe recovery needed to change. We were looking for a PR partner that understood how to communicate the difference in our model with sensitivity, authority, and strategic depth.
Some brands don’t just operate in their category; they set out to rewrite it. Delamere is one of them. And it’s exactly why PR, influencer, and social media agency Smoking Gun has been appointed to lead its PR and earned media brief.
A Brand Built to Challenge the Status Quo
Cheshire-based Delamere was created to challenge traditional expectations of addiction treatment. Its model brings together clinical care, therapeutic expertise, holistic treatment and long-term aftercare, all within an environment purpose-built for recovery. It’s a distinctive approach in a category that isn’t short of noise, and one that deserves to be heard clearly.
That’s the brief Smoking Gun has been brought in to deliver: a strategic media relations programme designed to raise awareness of what makes Delamere different, and support the organisation’s wider visibility and growth ambitions.
A Milestone Moment in Delamere’s Growth
The timing couldn’t be more fitting. The appointment comes as Delamere marks a major milestone in its growth journey, with work now underway on its second site in Nottingham. The new purpose-built facility will bring Delamere’s progressive approach to addiction treatment to more people and families, marking the organisation’s first expansion beyond its Cheshire home.
“Delamere exists because we believe recovery needed to change. We were looking for a PR partner that understood how to communicate the difference in our model with sensitivity, authority, and strategic depth.
Smoking Gun showed a clear understanding of our story, the complexity of the category and the importance of reaching families as well as people experiencing addiction. Their media expertise and storytelling approach made them the right partner for this next phase.”
Martin Preston, Founder and CEO, Delamere
Telling the Delamere Difference
As a B2C PR agency, Smoking Gun will lead the earned media strategy for the brand, using founder storytelling, expert commentary, thought leadership, and newsmaking to communicate what sets Delamere apart. In a category where sensitivity matters as much as strategy, the approach is built to reach two audiences at once: the people experiencing addiction, and the families supporting them.
“Delamere is exactly the kind of organisation Smoking Gun exists to work with: purposeful, brave, and genuinely different.
Delamere is helping redefine what addiction treatment can look and feel like, combining clinical expertise, holistic care, lived experience, and long-term support in a way that challenges outdated perceptions of recovery.
Our role is to help more people understand the Delamere Difference and ensure its pioneering approach is recognised in the conversations that matter.”
Rick Guttridge, CEO, Smoking Gun
Why This Partnership Matters
This is a partnership between two organisations that share the same instinct: do things properly, even when it’s harder than doing them the expected way. Delamere is proving that recovery can look different. Smoking Gun’s job now is to make sure that difference gets recognised, understood, and talked about by the people who matter most.
Want a PR Partner Who Gets Your Difference?
Smoking Gun is the agency for ballsy brands with brains, working with major organisations including Philips, Alton Towers Resort, American Golf, and Best Western Hotels to drive publicity, change perception and persuade audiences to act. Our strategic planning division, the Intention Unit, delivers research-led consultancy combined with best-in-class storytelling, channel expertise and intelligent measurement to drive business impact for clients, an approach that has seen us win more than 100 peer-judged industry awards, including nine global AMEC effectiveness gongs.
If your brand is doing something genuinely different in its category, it deserves a communications agency that knows how to tell that story with sensitivity, authority, and impact. Get in touch with Smoking Gun today to find out how we can get your brand seen, heard, and remembered.
Discover More From Smoking Gun
Smoking Gun has worked with leading drug and alcohol rehab providers to raise awareness, build trust and connect people with the support they need. Through strategic PR, content and influencer campaigns, we help treatment providers educate audiences, challenge misconceptions around addiction and encourage more people to seek help.
We create campaigns designed to deliver measurable impact, whether that’s increasing brand visibility, driving enquiries or positioning your organisation as a trusted voice in addiction treatment. To find out how we can help your rehab brand grow, get in touch.
