We unveiled a giant portrait of Bluey made from over 11,000 cans of beans to announce the opening of the world’s first Bluey rollercoaster!
The enormous artwork, which measured 20 by 15 metres and took 18 hours to complete, appeared on the park’s iconic lawn near CBeebies Land to mark the official opening of Bluey the Ride: Here Come the Grannies!.
Featuring Bluey in her beloved granny disguise complete with headscarf, the installation comprised 11,494 tins.
The experiential stunt is the latest chapter in Smoking Gun’s spellbinding storytelling for the park’s attractions, including its campaigns to bring back the legendary Nemesis ride and launch The Curse At Alton Manor, leading to commercial success.
Bean cans feature in the fan-favourite “Grannies” episode of the multi–Emmy® award-winning animated TV series, where Bluey and Bingo dress up as Janet and Rita – mischievous grannies with a habit for slipping on beans.
The giant installation featuring Bluey dressed as Janet, has brought one of the show’s most-loved alter egos to life at Alton Towers Resort, home to CBeebies Land and marks the countdown to the hotly anticipated opening day.
Howard Ebison, Vice President of Alton Towers Resort said: “Bluey the Ride: Here Come the Grannies! is all about celebrating energy, play and those everyday moments families love about the show.
“The ‘Grannies’ episode is a firm favourite with our guests, so creating a giant Bluey made from more than 11,000 bean cans felt like the perfect way to mark the countdown to opening day.
“It’s playful, unexpected and unmistakably Bluey – and we can’t wait to welcome families from March 28 to experience the world’s first Bluey coaster right here at Alton Towers Resort.”
Bluey the Ride: Here Come the Grannies! is specifically designed for pre-schoolers and young families who are taken on a journey through the Heeler house backyard.
Alongside the new coaster and existing Bluey experiences – including the popular meet-and-greet with Mum (Chilli), Dad (Bandit), Bluey and Bingo and live experience within Big Fun Showtime Alton Towers Resort has announced plans to introduce additional Bluey themed hotel rooms at the CBeebies Land Hotel.
Bluey is the number one show on CBeebies in the UK and has been streamed over 1 billion times since it launched on BBC iPlayer (Source: Piano Analytics).
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