The breaking of John Lewis’ Christmas TV advert is beginning to hold a place in our hearts as dear as Coke’s annual Santa spot.
This year’s has met with nearly universal approval in Smoking Gun HQ and today we were tickled pink to see this meme break in spoof honour. Watch until the end and enjoy!

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

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