In many people’s minds social media for business is all about Twitter and Facebook. Of course those are the ‘big two’ if you will, but the world of online networking has many more strings to its bow.
Foursquare is a location based social network that opened up shop in 2009, and has been used by brands, promoters, and retailers since then to offer customers discounts and deals, in turn building up a loyal following. As this video explains, all you need is a bricks and mortar business, and an internet connection, so if this isn’t on your radar already take a look at the clip below, and then put the advice into practice. Thanks to Howcast for putting it together.

Share Now

Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.