As a PR agency we’re used to clients asking us what the ROI (Return on Investment) is for the work we carry out, whether in traditional media or in social media. So today’s handy inforgraphic comes from MDG Advertising and explores how social media has ripped up the ROI rule book by yielding what are described as “a host of intangible benefits”.

Share Now

Copied
Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

Rick’s Blog Posts Contact Me