Quote-of-the-Week-7-14

Weekly High

https://www.youtube.com/watch?v=Z-yfuSnUz6Q

SodaStream’s Homoschlepiens commercial has it all- a little romance, plenty of wit, a strong environmental message and- by its own admission- a plot that makes absolutely no sense. Oh yeah, it also features Mayim Bialik, for all you Big Bang Theory fans out there. Definitely deserving of its position near the top of this week’s viral chart.

Weekly Low

Beer4Her

Everybody knows we live in a patriarchal society where gender equality is a red herring, but did you know that, until recently, women couldn’t drink beer? No, neither did we, the press, or the public, given the scathing reactions to the launch of Aurosa, the first ‘premium lifestyle beer aimed at women’. It comes in pinky-lilac bottles, obvs.

Need to know

Just in case you missed us

In recent times we’ve written about the Southern Rail intern who managed to do a better job managing the train company’s Twitter account than the pros, and pondered on the lack of regionalised media and marketing efforts in the UK.

The Blagger’s Blog is Smoking Gun PR’s weekly roundup of media news, sans effort

Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.

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Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.