Weekly High
Desperados have evidently been following our recent advice on marketing to millennials with their ongoing Release Your Inner Tequila campaign, which stages parties in incredible, one-off locations. The latest being at the bottom of the planet’s deepest swimming pool, just outside Venice, where 400 dancers donned scuba suits fitted with HD sound to watch DJs and an underwater laser light show.
Weekly Low
China Eastern Airlines faced an online backlash this week when a massive error of judgment saw one of its cabin crew fired after accepting her boyfriend’s marriage proposal mid-shift, having apparently contravened HR policy.
Just In Case You Missed Us
Gen Z are inbound, perfect your strategy now – Smoking Gun PR
Marketing to millennial consumers relies on these three brand values
Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.