While the John Lewis Christmas ad may have arrived to less of a fanfare than previous years, Heathrow Airport appears to have won favour, and broken hearts, across the board with its ode to festive sentimentality. To paraphrase Jean-Luc Godard, it turns out all you need to make a film is a bear and international arrivals.
In the latest blow to the brand, Uber has hit headlines for another terrible reason in the last seven days; covering up a cyberattack for over a year, which affected 57million customers and 7million drivers, and- allegedly- paying $100,000 to the hackers so they would delete all records of the incident and keep quiet. You know those times when words evade you?
Need to know
- A new report by App Annie has provided compelling evidence that Snapchat places brands in front of a unique audience, the majority of which do not use Facebook, Instagram, or Twitter on an average day- we’ll be analysing this in depth next week.
- Research from mobile engagement platform LeanPlum suggests that 65% of Black Friday (today) shoppers will be opting to use their mobiles to make purchases, rather than hitting the high street.
- YouTube has fallen foul of content analysis, again. Various clips of ‘scantily clad’ young children- which appear to have been innocently posted to the network- appear to be attracting attention from paedophiles, while also having adverts from high profile brands placed next to them.
Just in case you missed us
Well, what a week it has been. We kicked off by finally succumbing to the season, and taste-testing every supermarket Christmas sandwich to figure out what everyone in the office will be eating daily for the next month or so. Then we went in-depth on a study that shows most consumers want authenticity when it comes to content, and don’t consider brand content particularly authentic (or indeed influencer content). And, finally, we waxed lyrical on the UK budget, which painted a bleak outlook on the country’s economic future, but failed to really look at the burgeoning tech, digital, and creative sectors.
The Blagger’s Blog is Smoking Gun PR’s weekly roundup of media news, sans effort
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