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Blagger's Blog – MCR stands strong, BBC Sport tapestry, M&S fail


Weekly High

BBC Sport has unveiled a stunning advert for its forthcoming World Cup coverage— an animation made from an embroidered tapestry, with every frame the result of talent seam workers. The idea is to pay homage to traditional Russian textiles.

Weekly Low

OK, let’s just make one thing clear. If your company is in trouble and the entire country knows about it, the best course of action is to ACCEPT the offer of an interview on one of the nation’s most-respected news shows. Do not— repeat, do not— turn them down.

Need To Know

A new app, HotelTonight, allows guests to purchase anything from their hotel room.

Facebook is introducing a new ‘Issues Ads’ tag to better warn the community when content is politically motivated.

Australian restructuring specialist Hilco has sold the Homebase brand for £1— it bought the company outright two years ago for £340million. 

Just In Case You Missed Us

Over the last seven days on the blog we have been thinking about the importance of storytelling in PR campaign planning, and the value of public relations in terms of brand reputation management.

Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort. 

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