Weekly High

KLM_Take-off Tips from DDB Unlimited on Vimeo.

Ever the innovators, the Dutch have come up with a unique way for passengers to pass the while waiting for a flight. Or rather their national carrier, KLM, has. The airline has installed hologram bars in three airports across the world, allowing travellers to share knowledge of their hometowns with visitors, which you wouldn’t normally find in a guidebook. How’s that for facilitating engagement?

Weekly Low 

More bad news for Facebook this week as Apple representatives left the former’s campus without the ability to run or build employee-only applications after it transpired Facebook Research, an app users as young as 13 were paid to instal, was re-routing iPhone traffic through the social network’s servers and collecting data.

Need to know

British Airways has written a ‘love letter to Britain’ in its first brand campaign since 2012.

Facebook has published a new report on ‘what Instagram users want and expect from brands.

TV advertising will face a tipping point in the next five years as the decline in traditional viewing habits accelerates in line with younger audiences maturing, potentially rendering campaigns too expensive to run, according to a new study.

 

From our blog 

Is manwashing marketing’s biggest new misdemeanour?

How to conduct a brand message audit (for marketing and employee engagement)

Social media masterclass: Turning fans into superfans

Not working with us: 6 sexist Valentine adverts to prove we’re still in trouble

Not working with us: 6 sexist Valentine adverts to prove we’re still in trouble

Employee engagement doesn’t count, the type of employee engagement does

Employee engagement investment is vital for company growth this year

Blagger’s Blog— Smoking Gun’s weekly roundup of media news, sans effort.